Skip to Content

Let me state the obvious: Women are different than men. Especially when it comes to money, women are different in the way we communicate, think about opportunities and challenges, and of course, make decisions. Many women have expressed to me that they don’t feel they have the appropriate knowledge and experience to make effective investment decisions. And in a 2019 study by Allianz Life, 62% of women noted that they feared becoming a “Bag Lady.” (1)

Research indicates our financial capabilities are far greater:

  • 51% of women say they act as their family’s “Chief Financial Officer” (2)
  • 40% of households include mothers who are the family’s primary breadwinner (2)
  • A recent STEMconnector report found that women earn 12% higher returns than men when it came to individual investments (3)

In speaking with my fellow female advisors at Private Ocean, common themes emerged on how we found this profession. For me, it started in my late 20’s, when I decided to take a year-long sabbatical and worked with a financial advisor to help prepare. I’d always been financially responsible, but I wasn’t satisfied with my current career and was eager to step away for a different perspective and explore other paths.

Some people I spoke to asked how I could possibly take such a long hiatus from earning money. How was I going to cover my expenses? Was I going to stop saving for retirement? Could I ever buy a home? This was an “A-ha!” moment for me: What I really wanted was help people pursue what was most important to them and align their financial lives accordingly.

I am proud to be work alongside so many advisors who bring their unique wisdom, experience, and capabilities to the table, helping our clients thread the needle between economic analysis as well as the qualitative factors. Together we’ve compiled this helpful guide for women investors, a culmination of many discussions on how we can help empower women to make smart decisions about their futures.

Download: Women’s Guide to Practical Wealth Planning


  • (1)Allianz Life Findings From the 2019 Women, Money and Power Study
  • (2)2013 Pew Research Center analysis of data from the U.S. Census Bureau.
  • (3)2016 Women’s Quick Facts: Compelling Data on Why Women Matter. STEMConnector Study.